AI Insights · Timothy · April 2023
Top 5 Wellness Apps on iOS in Brazil Q1 2023
Discover the performance of the top 5 wellness apps on iOS in Brazil during Q1 2023, including trends in downloads, revenue, and active users.
In Q1 2023, the top 5 wellness apps on iOS in Brazil showed varying trends in downloads, revenue, and active users. Here is a detailed breakdown of their performance.
Meditopia: AI, Meditation saw a peak in weekly downloads at 10.8K in early January, but this number gradually declined to 4.4K by the end of March. Weekly revenue for the app fluctuated, reaching around $16.4K in the second week of January but decreasing to approximately $10.3K by the last week of March. Active users peaked at 72.6K in the first week of January and experienced a slight decline to 58.6K by the end of the quarter.
Calm experienced a significant spike in weekly downloads, peaking at 13.6K in mid-January, before decreasing to 2.3K by the end of March. Weekly revenue for Calm peaked at around $14.9K in mid-January and dropped to about $8.1K by the end of March. Active users showed a relatively stable trend, starting at 54.7K in late December and ending at 55.6K by the close of the quarter.
Headspace: Sleep & Meditation had a modest start with weekly downloads peaking at 1.2K in mid-January and dropping to 164 by the end of March. The app's weekly revenue showed an increase to approximately $9.9K in mid-January, followed by a decline to about $6.4K by the end of March. Active users remained relatively stable, starting at 4.4K in late December and ending at 4.2K by the end of March.
Sleep Cycle - Tracker & Sounds saw a spike in weekly downloads at 4.8K in early February, ending the quarter with 1.6K downloads. Weekly revenue saw a peak of approximately $7.9K in early February, with a decline to around $4.7K by the end of March. Active users showed an upward trend, starting at 29.0K in late December and peaking at 34.7K in late February, before ending the quarter at 32.2K.
ShutEye®: Sleep Tracker, Sound had strong weekly downloads, peaking at 13.8K in early March and ending the quarter at 11.4K. The app’s weekly revenue increased significantly, reaching approximately $7.1K in mid-March, before dipping to around $3.7K by the end of the quarter. Active users increased steadily, starting at 14.7K in late December and reaching 19.5K by early March, then slightly declining to 18.5K at the end of March.
This data provides a snapshot of the trends in the wellness app market in Brazil for Q1 2023. For more detailed insights, visit Sensor Tower.
